Accelerated Mobile Pages

Accelerated Mobile Pages
Created byGoogle
URLamp.dev
LaunchedOctober 7, 2015 (2015-10-07)
Current statusOnline

AMP (originally an acronym for Accelerated Mobile Pages[1]) is an open source HTML framework developed by the AMP Open Source Project.[2] It was originally created by Google as a competitor to Facebook Instant Articles and Apple News.[3] AMP is optimized for mobile web browsing and intended to help webpages load faster.[4] AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare's AMP caches, which allows pages to be served more quickly.[5][6][7]

AMP was first announced on October 7, 2015.[8] After a technical preview period, AMP pages began appearing in Google mobile search results in February 2016.[9][10] AMP has been criticized for potentially giving further control over the web to Google and other concerns.[11] The AMP Project announced it would move to an open governance model on September 18, 2018, and is part of the OpenJS Foundation as of October 10, 2019.[12][13][14]

  1. ^ "AMP as your web framework". AMP. Archived from the original on April 23, 2021. Retrieved May 14, 2019.
  2. ^ "AMP". GitHub. Archived from the original on August 8, 2021. Retrieved February 29, 2020.
  3. ^ Matt Kapko (October 14, 2015). "Google takes on Apple News, Facebook Instant Articles with AMP". CIO. Archived from the original on April 21, 2021. Retrieved February 29, 2020.
  4. ^ "The Accelerated Mobile Pages Project". AMP. Archived from the original on February 24, 2017. Retrieved November 6, 2016.
  5. ^ "Google Search guidelines for AMP pages". Google. Archived from the original on February 17, 2017. Retrieved August 21, 2017.
  6. ^ "Cloudflare AMP Cache". Cloudflare. Archived from the original on March 13, 2020. Retrieved February 29, 2020.
  7. ^ "Bing AMP Cache". Bing Webmaster Tools. Archived from the original on December 7, 2020. Retrieved February 29, 2020.
  8. ^ "Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web". Google. Archived from the original on June 17, 2021. Retrieved February 29, 2020.
  9. ^ "AMPing Up in Google Search". The AMP Blog. Archived from the original on May 27, 2021. Retrieved February 29, 2020.
  10. ^ Christopher Ratcliff (February 23, 2016). "Google has launched Accelerated Mobile Pages". Search Engine Watch. Archived from the original on March 22, 2016. Retrieved April 3, 2016.
  11. ^ Scott, Mark (June 1, 2018). "Google's mobile web dominance raises competition eyebrows". POLITICO. Archived from the original on May 30, 2021. Retrieved February 9, 2020.
  12. ^ "An open governance model for the AMP Project". The AMP Blog. Archived from the original on May 28, 2021. Retrieved February 29, 2020.
  13. ^ "Answering its critics, Google loosens reins on AMP project". TechCrunch. Archived from the original on January 19, 2021. Retrieved February 29, 2020.
  14. ^ Lardinois, Frederic (October 10, 2019). "Google takes AMP to the OpenJS Foundation". TechCrunch. Archived from the original on May 7, 2023. Retrieved May 7, 2023.

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