Adam Tsuei

Adam Tsuei
崔震東
Born	(1959-10-26)26 October 1959
Education	Tunghai University Bachelor of Laws University of California, Riverside MBA National Taiwan University of ArtsMaster of Motion Picture
Occupation(s)	Entrepreneur, film producer, film director
Known for	BMG Music Entertainment Sony Music Entertainment You Are the Apple of My Eye Tiny Times Tiny Times 2 Café. Waiting. Love The Tenants Downstairs

Adam Tsuei (Chinese: 崔震東; pinyin: Jehn Dung Tsuei; born 26 October 1959) is an entrepreneur, film producer, and director. He was the former president of Sony Music Entertainment in the Greater China Region and Group Managing Director of BMG Music Entertainment Pan China. He introduced and popularized super idols as Jay Chou, Leehom Wang, F4 and Jolin Tsai,^[1] and as a result, is considered one of the most powerful behind-the-scenes masters in the entertainment industry.

Between 2011 and 2021, Tsuei served as founding chairman of the Taiwan Association For Virtual and Augmented Reality (TAVAR) and also led Amazing Film Studio as founder and CEO. In 2011, with the legendary combination of Angie Chai and Giddens Ko, he successfully brought to market You Are the Apple of My Eye, a romantic comedy that became an overwhelming success in Chinese-speaking countries and communities across the world. In 2013, he released the films Tiny Times and Tiny Times 2 and led producing, marketing, and distributing efforts; both editions quickly rose to prominence across mainland China, Taiwan, and Hong Kong. In 2014, he introduced Café. Waiting. Love,^[2] another widely acclaimed romantic comedy. In 2016, as a director and producer, Tsuei released “The Tenants Downstairs,” adapted from Giddens Ko’s original novel and featuring a thriller with elements of black humor, fantasy, and mystery.

In 2024, Tsuei cofounded Wavv, a generative AI music company in San Francisco, CA.