Adina World Beat Beverages

Adina World Beat Beverages
Company typePrivate
FoundedSan Francisco, California, United States of America, 2004
FounderMagatte Wade
Greg Steltenpohl
Dominique Leveuf
HeadquartersSan Francisco, California, United States of America
Area served
Western United States
ProductsBeverages
RevenueUS$3.2 million
Number of employees
25
Websitehttp://www.bevnet.com/reviews/adina

Adina World Beat Beverages is a manufacturer of coffee, tea and juice drinks based in San Francisco, California.[1] The company was founded in 2004[2] by Magatte Wade, Greg Steltenpohl (one of the co-founders of Odwalla Inc.) and Dominique Leveuf.[3][4] Adina is led by "an international team of entrepreneurs from Odwalla, SoBe and Peet's Coffee" and has worked to preserve traditional beverage recipes from around the world from "being replaced by cola drinks distributed by multinational corporations".[5]

Adina manufactures the drinks from "sustainable" ingredients obtained through fair trade and sourced from small-scale farmers in places like India, Guatemala, Indonesia, and Ethiopia. The company says it works to aid to impoverished farmers.[1][6]

  1. ^ a b "Adina World Beat Beverages". Beverage World. Retrieved 2008-08-22.
  2. ^ Cite error: The named reference Natural High was invoked but never defined (see the help page).
  3. ^ "History". Adina for Life Inc. Archived from the original on 2008-09-07. Retrieved 2008-08-22.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. ^ "The Founders". Adina for Life Inc. Archived from the original on 2008-08-01. Retrieved 2008-08-22.
  5. ^ Magatte Wade-Marchand. "Magatte's Journal". Adina for Life Inc. Archived from the original on 2008-05-31. Retrieved 2008-08-22.
  6. ^ "Corporate Social Responsibility Profile". Corporate Social Responsibility. Archived from the original on 2008-06-17. Retrieved 2008-08-22.

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