Affiliate network

An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.[1]

  1. ^ Besen, Stanley M.; Soligo, Ronald (1973). "The Economics of the Network-Affiliate Relationship in the Television Broadcasting Industry". The American Economic Review. 63 (3): 259–268. ISSN 0002-8282. JSTOR 1914359.

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