Alexa Internet

Alexa Internet, Inc.
	Alexa home page as of May 1, 2022.
Type of site	Web traffic and ranking
Available in	English
Headquarters	San Francisco, California, United States
Owner	Amazon
Created by	Brewster Kahle, Bruce Gilliat
President	Andrew Ramm
Key people	Andrew Ramm (president and GM); Dave Sherfese (vice president)
Industry	Web traffic
Products	Alexa Web Search (discontinued 2008); Alexa toolbar
URL	alexa.com at the Wayback Machine (archived 2008-03-09)
Registration	Optional
Launched	April 1, 1996
Current status	Discontinued (as of May 1, 2022)

Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites.^[2] It was acquired by Amazon in 1999 for $250 million in stock.^[3] Amazon discontinued the Alexa Internet service on May 1, 2022.^[4]^[5]

Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script.^[6] As of 2020, its website was visited by over 400 million people every month.^{[citation needed]}

^ ^a ^b "Management". Alexa Internet. Archived from the original on September 12, 2019. Retrieved December 24, 2014.
^ ^a ^b Cite error: The named reference about was invoked but never defined (see the help page).
^ Hardy, Quentin. "The Big Deal: Brewster Kahle". Forbes. Retrieved February 7, 2024.
^ "Amazon closing down Alexa, the popular web traffic ranking site". The Daily Star. December 9, 2021. Archived from the original on December 9, 2021. Retrieved December 9, 2021.
^ "We will be retiring Alexa.com on May 1, 2022". Archived from the original on January 2, 2022. Retrieved December 9, 2021.
^ "Alexa - Alexa Internet - About Us". www.alexa.com. Archived from the original on May 1, 2022. Retrieved July 17, 2022.

[Management-1] "Management". Alexa Internet. Archived from the original on September 12, 2019. Retrieved December 24, 2014.

[about-2] Cite error: The named reference about was invoked but never defined (see the help page).

[3] Hardy, Quentin. "The Big Deal: Brewster Kahle". Forbes. Retrieved February 7, 2024.

[end_news-4] "Amazon closing down Alexa, the popular web traffic ranking site". The Daily Star. December 9, 2021. Archived from the original on December 9, 2021. Retrieved December 9, 2021.

[end_of_service_announcement-5] "We will be retiring Alexa.com on May 1, 2022". Archived from the original on January 2, 2022. Retrieved December 9, 2021.

[6] "Alexa - Alexa Internet - About Us". www.alexa.com. Archived from the original on May 1, 2022. Retrieved July 17, 2022.

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Alexa home page as of May 1, 2022.^[update]
Type of site	Web traffic and ranking
Available in	English
Headquarters	San Francisco, California, United States
Owner	Amazon
Created by	Brewster Kahle, Bruce Gilliat
President	Andrew Ramm^[1]
Key people	Andrew Ramm (president and GM) Dave Sherfese (vice president)^[1]
Industry	Web traffic
Products	Alexa Web Search (discontinued 2008) Alexa toolbar
URL	alexa.com at the Wayback Machine (archived 2008-03-09)
Registration	Optional
Launched	April 1, 1996; 29 years ago (1996-04-01)^[2]
Current status	Discontinued (as of May 1, 2022; 3 years ago (2022-05-01))