Another Way to Die

"Another Way to Die"
Single by Jack White and Alicia Keys
from the album Quantum of Solace
ReleasedSeptember 30, 2008
StudioSputnik Sound and Blackbird (Nashville, Tennessee)
Genre
Length4:23
Label
Songwriter(s)Jack White
Producer(s)Jack White
Jack White singles chronology
"Sitting on Top of the World"
(2003)
"Another Way to Die"
(2008)
"Fly Farm Blues"
(2009)
Alicia Keys singles chronology
"Superwoman"
(2008)
"Another Way to Die"
(2008)
"Empire State of Mind"
(2009)
James Bond theme singles chronology
"You Know My Name"
(2006)
"Another Way to Die"
(2008)
"Skyfall"
(2012)
Music video
"Another Way to Die" on YouTube

"Another Way to Die" is a song by American musicians Jack White and Alicia Keys. Written and produced by White as the theme song to the 2008 James Bond film Quantum of Solace,[1][2] it was released as a single in the United States on September 30, 2008 and in Europe on October 20, 2008. The song—which features White on vocals, guitar, piano and drums and Keys on vocals—is the first duet in the Bond film series,[1] and was nominated for Best Short Form Music Video at the 2009 Grammy Awards, with director P. R. Brown.[3] It was also nominated for Best Song at the 2008 Critics' Choice Awards,[4] and won Best Original Song at the Satellite Awards 2008.[5] Commercially, the song reached number one in Finland and became a top-five hit in Austria, Norway, Scotland, and Switzerland.

The single was released as a limited edition 7-inch single of 6,000 copies[6] in the U.S. on September 30, 2008 by White's label Third Man Records,[7] and in the United Kingdom on October 20, 2008 by XL Recordings.[8] It was also released as a downloadable song for the video game Guitar Hero World Tour on November 7, 2008.[9] An instrumental version of the song was also used in a Coca-Cola commercial, as Coca-Cola Zero was used to promote the film;[10] however, White subsequently announced that he had not approved of the song being licensed for this use.[11] Roughly the first two minutes of the song were first played on September 13, 2008 on the radio show Siglo 21 on Radio 3 in Spain.[12] The song premiered on British radio on September 18, 2008 on BBC Radio 1's The Jo Whiley Show. Newsbeat described the reaction from listeners who e-mailed their opinions as mixed.[13] On October 3, 2008 the music video premiered on Channel 4.

  1. ^ a b Donahue, Ann (July 29, 2008). "Alicia Keys, Jack White Team For Bond Theme". Billboard. Nielsen Business Media, Inc. Archived from the original on September 5, 2008. Retrieved July 29, 2008.
  2. ^ Hiatt, Brian (October 2, 2008). "Jack White and Alicia Keys: Bond's New Duo". Rolling Stone. RealNetworks, Inc. Archived from the original on 19 October 2008. Retrieved October 12, 2008.
  3. ^ "The 51st Annual Grammy Awards Nominations List". Grammy Awards. Archived from the original on 5 December 2008. Retrieved December 4, 2008.
  4. ^ "14th Annual Critics Choice Awards – Nominees – Best Song". VH1. Archived from the original on 16 January 2009. Retrieved January 19, 2009.
  5. ^ "2008 13th Annual SATELLITE Awards". International Press Academy. Archived from the original on 16 December 2008. Retrieved December 15, 2008.
  6. ^ "Another Way To Die by Jack White & Alicia Keys". Norman Records. Archived from the original on 26 October 2008. Retrieved September 19, 2008.
  7. ^ "Jack White (2) & Alicia Keys – Another Way To Die". Discogs. Retrieved November 9, 2010.
  8. ^ "Jack White: Alicia Keys: Another Way To Die". HMV. Archived from the original on July 8, 2012. Retrieved November 9, 2010.
  9. ^ "MI6 Confirms Activision's 007 Status -- Quantum of Solace Video Game Makes Retail Debut". IGN. October 31, 2008. Archived from the original on 4 November 2008. Retrieved November 1, 2008.
  10. ^ Sweney, Mark (September 11, 2008). "Coca-Cola launches ad featuring Jack White's Quantum of Solace music". The Guardian. London. Archived from the original on 12 September 2008. Retrieved September 13, 2008.
  11. ^ Jack White Didn’t Approve That Coke/Bond Commercial, by Brandon Stosuy, at Stereogum; published September 15, 2008; retrieved June 7, 2016
  12. ^ "Another Way To Die – Extracto de radio (Audio y Letra)" (in Spanish). Archivo 007. September 15, 2008. Archived from the original on July 5, 2011. Retrieved November 9, 2010.
  13. ^ "James Bond theme gets first play". Newsbeat. BBC News Online. September 18, 2008. Archived from the original on 19 September 2008. Retrieved September 18, 2008.

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