Balance theory

In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider.^[1][2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time. Heider proposed that "sentiment" or liking relationships are balanced if the affect valence in a system multiplies out to a positive result.

Structural balance theory in social network analysis is the extension proposed by Dorwin Cartwright and Frank Harary.^[3] It was the framework for the discussion at a Dartmouth College symposium in September 1975.^[4]