Bankable star

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In the film industry, a bankable star is an actor (movie star) "capable of guaranteeing box-office success simply by showing up in a movie".^[1] The bankability of an actor includes their films' box office track record, professional demeanor, and other factors. Hiring a bankable star helps a film company to secure investment, distribution, and garner media attention. Some bankable stars have so much star power that even films without a strong concept or "hook"―such as star vehicle films―are feasible to make.

A bankable director is a similar notion.