Baskin-Robbins

Baskin-Robbins
	Logo used in the U.S. and Canada since 2022
Company type	Subsidiary
Industry	Food and Beverage Franchising Restaurants
Founded	1945 (as Snowbird Ice Cream); Glendale, California, U.S.
Founders	Burt Baskin; Irv Robbins;
Headquarters	Canton, Massachusetts, U.S.
Number of locations	7,800+ (2024)
Area served	United States (incl. Puerto Rico), Aruba, Australia, Bahrain, Buthan, Canada, China, Colombia, Curaçao, Dominican Republic, Ecuador, Egypt, Estonia, Georgia, Honduras, India, Indonesia, Ireland, Japan, Jordan, Kazahstan, Kuwait, Malaysia, Morocco, Nepal, Oman, Qatar, Pakistan, Russia, Saudi Arabia, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, Uzbekistan, Yemen
Key people	Paul J. Brown; Jeird Grandinetti;
Products	Ice cream; Frozen beverages; Ice cream cakes; Frozen treats;
Parent	Inspire Brands
Website	baskinrobbins.com

Baskin-Robbins, Inc. is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands. Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.^[1] Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores,^[2]^[3] with more than 7,800 locations.

The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The logo includes a stylized "31" formed from the letters "B" and "R". The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. The company has introduced more than 1,400 flavors since 1945,^[4]^[5] including the addition of vegan and non-dairy flavors in 2019.^[6]^[7]

^ "Our History Archived 2013-01-15 at the Wayback Machine". Baskin-Robbins' web site. Accessed 25 Feb. 2013.
^ "About Baskin-Robbins". Archived from the original on February 19, 2014. Retrieved February 18, 2014.
^ Duncan Brands (2007). "History: Dunkin' Brands". Duncan Brands. Archived from the original on April 23, 2013. Retrieved October 6, 2023.
^ "About Us | Baskin-Robbins". December 1, 2019. Retrieved December 10, 2019.
^ Hopper, Jessica (July 19, 2010). "Deep Freeze: Baskin-Robbins Retires Five Flavors". ABC News. Retrieved December 10, 2019.
^ Pomranz, Mike (July 25, 2019). "Baskin-Robbins Adds Plant-Based, Non-Dairy Flavors". Food & Wine. Archived from the original on August 13, 2022. Retrieved October 29, 2019.
^ Cohen, Howard (August 1, 2019). "Baskin-Robbins introduces two new flavors – and don't even think to call them ice cream". Miami Herald. Retrieved October 29, 2019.

[Our_History-1] "Our History Archived 2013-01-15 at the Wayback Machine". Baskin-Robbins' web site. Accessed 25 Feb. 2013.

[entre-2] "About Baskin-Robbins". Archived from the original on February 19, 2014. Retrieved February 18, 2014.

[Dunkin'_Brands_moves_to_Canton,_Mass._from_Randolph,_Mass.-3] Duncan Brands (2007). "History: Dunkin' Brands". Duncan Brands. Archived from the original on April 23, 2013. Retrieved October 6, 2023.

[4] "About Us | Baskin-Robbins". December 1, 2019. Retrieved December 10, 2019.

[5] Hopper, Jessica (July 19, 2010). "Deep Freeze: Baskin-Robbins Retires Five Flavors". ABC News. Retrieved December 10, 2019.

[6] Pomranz, Mike (July 25, 2019). "Baskin-Robbins Adds Plant-Based, Non-Dairy Flavors". Food & Wine. Archived from the original on August 13, 2022. Retrieved October 29, 2019.

[7] Cohen, Howard (August 1, 2019). "Baskin-Robbins introduces two new flavors – and don't even think to call them ice cream". Miami Herald. Retrieved October 29, 2019.

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