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Beauty Without Cruelty

Beauty Without Cruelty (BWC) was founded as an educational charitable trust in England in 1959 by Muriel, the Lady Dowding (1908–1993), past president of the National Anti-Vivisection Society (NAVS) and wife of Lord Dowding (1882–1970), the former commander-in-chief of RAF Fighter Command during the Battle of Britain.[1] It investigated and exposed the brutality inflicted on animals in the fur and cosmetic trade and led the way in the commercial production of synthetic alternatives to fur and cosmetics, without the use of animal ingredients and not tested on animals, pioneering the cruelty-free movement.[2] The initial fundamental purpose of the charitable trust was to demonstrate that alternatives to cruelly derived clothing and cosmetics were easily obtainable and, if they did not exist, to get them on the market.[3] BWC spread the concept that one could easily look beautiful, without inflicting cruelty and death upon any creature.[4]

In 1963, Dowding set up Beauty Without Cruelty Limited (BWC Ltd), the trading branch of the charity, so their cruelty-free cosmetics and other products, including simulated furs could be sold. This later became a private company.[2]

The charity, now known as the BWC Charitable Trust, established branches in Australia, New Zealand, India, South Africa, United States,[2] Canada,[3] Scotland, Wales, Ireland, the Netherlands, Kenya, Rhodesia, Japan,[5] Finland and Hong Kong.[6] The first Beauty Without Cruelty boutique opened in central London in 1965.[7]

Currently two independently run BWC charitable organisations are in existence having expanded the scope of work: Beauty Without Cruelty – India and Beauty Without Cruelty (South Africa).[8] There are also two independent cruelty-free cosmetic companies: Beauty Without Cruelty in the United Kingdom and Beauty Without Cruelty in the United States. These are vegan and continue to refuse to test their products on animals.

  1. ^ Linzey, Andrew. "Dowding, Lady Muriel," Encyclopedia of Animal Rights and Animal Welfare. Greenwood, 1998, p. 139.
  2. ^ a b c Stepaniak, Joanne. The Vegan Sourcebook. McGraw-Hill Professional, 2000, pp. 123–124.
  3. ^ a b "Beauty Without Cruelty". The Times. 19 October 1964.
  4. ^ Dowding, Muriel (1962). "Beauty Without Cruelty. How it all began". The Vegan (Summer 1962). The Vegan Society: 7–10 – via ISSUU.
  5. ^ "Beauty Without Cruelty (International)". Compassion: The Official Journal of Beauty Without Cruelty (Dec 1975 - Mar 1976). 1976.
  6. ^ "Beauty Without Cruelty (International)". Compassion: The Official Journal of Beauty Without Cruelty (Spring/Summer 1981). 1981.
  7. ^ Batt, Eva (1965). "A new boutique". The Vegan (Autumn 1965). The Vegan Society: 30–31.
  8. ^ "History". Beauty Without Cruelty - India. Retrieved 2024-02-21.

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