Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online.
In response to ads being placed next to undesirable content, companies have cut advertising budgets,[1] and pulled ads from online advertising and social media platforms.[2][3]
- ^ "P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway". adage.com. 2017-07-27. Retrieved 2019-05-03.
- ^ Kulp, Patrick (February 20, 2020). "Disney, Nestle and Fortnite Publisher Pull YouTube Ads Following Child Predator Controversy". www.adweek.com. Retrieved 2019-05-03.
- ^ Mezzofiore, Paul P. Murphy, Kaya Yurieff and Gianluca (2018-04-19). "Exclusive: YouTube ran ads from hundreds of brands on extremist channels". CNNMoney. Retrieved 2019-05-03.
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