Breaking Point (UKIP poster)

Breaking Point was a poster released on 16 June 2016, during the final week of campaigning before the Brexit referendum. The poster was released by Nigel Farage of the UK Independence Party and depicted a photograph of Syrian refugees near the Croatia-Slovenia border in 2015, with the caption "breaking point" and "the EU has failed us all".

Part of a £100,000 campaign from Family Advertising Ltd, an advertising firm based in Edinburgh, The poster was denounced by left- and right-wing politicians,^[1] and several media outlets highlighted the poster's similarity to propaganda in Nazi Germany.^[2] The same photograph was later used by the Hungarian Fidesz party in another poster during the build up to the 2018 Hungarian parliamentary election.