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Company type | Subsidiary |
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Founded | 2013 |
Founder | |
Defunct | May 1, 2018 |
Successor | Emerdata |
Headquarters | London, England |
Key people | Alexander Nix (CEO)[1] Julian Wheatland (CEO)[2] Robert Mercer (investor)[3] Rebekah Mercer (investor) Steve Bannon (vice president, former)[4] |
Parent | SCL Group[5] |
Trump–Russia relations |
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Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal.[6] It was founded in 2013,[7] as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL executives Nigel Oakes, Alexander Nix and Alexander Oakes, with Nix as CEO.[7] Cambridge Analytica was hired by a variety of political actors, including the Trinidadian government in 2010 and the 2016 presidential campaigns of Ted Cruz and Donald Trump.[8] The firm maintained offices in London, New York City, and Washington, D.C.[9] The company closed operations in 2018 due to backlash from the scandal, although firms related to both Cambridge Analytica[10] and its parent firm SCL still exist.[11]
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