Competitive landscape

Competitive landscape is a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths, and weaknesses.^[1] Based on the volatile nature of the business world, where companies represent a competition to others, this analysis helps to establish a new mind-set which facilitates the creation of strategic competitiveness.^[2]

Due to the hypercompetition of the environment, the traditional sources of getting competitive advantage does not represent any more an effective strategy, as a result of the emergence of a global economy and technology. Consequently, this emergence is analyzed to develop intelligence for competitive analysis. Investment in strategic management is the foundation for business stability because it helps to develop the fundamental basis of the business and be competitive inside the market.^[2]