Cyber Monday

Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled "Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year".^[1] Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.

Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains.^[2] Since its inception, it has become an international marketing term used by online retailers around the world.

The shopping event, which originated in 1950 with retail stores lowering prices and extending hours, evolved into a global online phenomenon in 2000, boasting one of the highest worldwide sales, and subsequently inspired the creation of Cyber Monday in 2005.^[3] According to the Shop.org/Bizrate Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)".

In 2017, Cyber Monday online sales grew to a record of $6.59 billion, compared with $2.98 billion in 2015, and $2.65 billion in 2014. However, the average order value was $128, down slightly from 2014's $160.^[4] The Cyber Monday on November 30, 2020 (the first during the COVID-19 pandemic) was the biggest online shopping day in U.S. history with a total of $10.7 billion in online spending.^[5]

^ "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year". Shop.org.
^ Swider, Matt. "Cyber Monday 2017". TechRadar. Retrieved November 23, 2017.
^ Yáñez, Diego; Fernández-Robin, Cristóbal; Améstica, Gonzalo; McCoy, Scott (2021). "Consumer Attitude and Behavior During Black Friday and Cyber Monday". In Meiselwitz, Gabriele (ed.). Social Computing and Social Media: Applications in Marketing, Learning, and Health. 13th International Conference, SCSM 2021, Held as Part of the 23rd Human–Computer Interaction International Conference, HCII 2021, Virtual Event, July 24–29, 2021. Lecture Notes in Computer Science. Vol. 2. Cham: Springer International Publishing. pp. 147–158. doi:10.1007/978-3-030-77685-5_12. ISBN 978-3-030-77685-5. S2CID 235800552.
^ "Cyber Monday Statistics and Trends". Archived from the original on October 18, 2014. Retrieved October 14, 2014.
^ Your brain on cortisol: Why overstressed gray matter is leading us astray in lockdown Elaina Patton, NBC News, December 25, 2020

[Cyber_Monday-1] "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year". Shop.org.

[2] Swider, Matt. "Cyber Monday 2017". TechRadar. Retrieved November 23, 2017.

[3] Yáñez, Diego; Fernández-Robin, Cristóbal; Améstica, Gonzalo; McCoy, Scott (2021). "Consumer Attitude and Behavior During Black Friday and Cyber Monday". In Meiselwitz, Gabriele (ed.). Social Computing and Social Media: Applications in Marketing, Learning, and Health. 13th International Conference, SCSM 2021, Held as Part of the 23rd Human–Computer Interaction International Conference, HCII 2021, Virtual Event, July 24–29, 2021. Lecture Notes in Computer Science. Vol. 2. Cham: Springer International Publishing. pp. 147–158. doi:10.1007/978-3-030-77685-5_12. ISBN 978-3-030-77685-5. S2CID 235800552.

[4] "Cyber Monday Statistics and Trends". Archived from the original on October 18, 2014. Retrieved October 14, 2014.

[5] Your brain on cortisol: Why overstressed gray matter is leading us astray in lockdown Elaina Patton, NBC News, December 25, 2020

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