Digital display advertising

Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites.^[1]^[2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.

According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017.^[3] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.^[4]

^ "Display Advertising". Marketing Land. Archived from the original on 24 April 2020. Retrieved 25 October 2014.
^ "Display advertising – Guide". Internet Advertising Bureau. Retrieved 25 October 2014.
^ Buying, Media. "Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017". eMarketer. eMarketer. Retrieved 26 March 2015.
^ Buying, Media. "Mobile to Account for More than Half of Digital Ad Spending in 2015". eMarketer. eMarketer. Retrieved 1 September 2015.

[1] "Display Advertising". Marketing Land. Archived from the original on 24 April 2020. Retrieved 25 October 2014.

[Display_advertising_-_Guide-2] "Display advertising – Guide". Internet Advertising Bureau. Retrieved 25 October 2014.

[3] Buying, Media. "Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017". eMarketer. eMarketer. Retrieved 26 March 2015.

[4] Buying, Media. "Mobile to Account for More than Half of Digital Ad Spending in 2015". eMarketer. eMarketer. Retrieved 1 September 2015.

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