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![]() Duolingo home page visited while logged out in March 2024 | |
Type of business | Public |
---|---|
Traded as | |
Founded | 2011 |
Headquarters | Pittsburgh, Pennsylvania, U.S. |
Area served | Worldwide |
Founder(s) | |
Key people | Luis von Ahn (CEO) Severin Hacker (CTO) |
Industry | Online education |
Products |
|
Services | Language, music, and mathematics courses and language assessment. |
Revenue | ![]() |
Operating income | ![]() |
Profit | ![]() |
Total assets | ![]() |
Total equity | ![]() |
Employees | ≈ 720 (December 2023) |
URL | duolingo |
Advertising | Yes |
Registration | Yes[a] |
Users | 103 million MAU (Q2 2024) |
Launched | November 27, 2011 June 19, 2012 (public release) | (private beta)
Current status | Online |
Native client(s) on | Android, iOS, iPadOS |
[1][2][3][4] |
Duolingo, Inc.[b] is an American educational technology company that produces learning apps and provides language certification. Duolingo offers courses on music,[5] math,[6] and 43 languages,[7] ranging from English, French, and Spanish to less commonly studied languages such as Welsh, Irish, and Navajo.[8] The learning method incorporates gamification to motivate users with points and rewards and interactive lessons featuring spaced repetition.[9] The app promotes short, daily lessons for consistent-phased practice.
Duolingo also offers the Duolingo English Test, an online language assessment, and Duolingo ABC, a literacy app designed for children. The company follows a freemium model, with optional premium services like Super Duolingo and Duolingo Max, which are ad-free and provide additional features. Additionally, Duolingo runs Duo's Taqueria, a Mexican taco restaurant.
With over 100 million monthly active users, Duolingo is the most popular language learning app.[10][11][12] A systematic review of research on Duolingo from 2012 to 2020 found comparatively few studies on the platform's efficiency for language learning but identified several studies that reported relatively high user satisfaction, enjoyment, and positive perceptions of the app's effectiveness.[13] The company has also been recognized for its successful marketing tactics and strong brand engagement.[14][15]
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