E. Wedel

E. Wedel
Company type	Subsidiary
Industry	Confectionery
Founded	Warsaw, Poland (1851)
Founder	Karol Wedel, Emil Wedel
Headquarters	Warsaw, Poland
Owner	Lotte
Number of employees	1,200 (2020)
Website	www.wedel.pl - confectionery company (in Polish) ; www.wedelpijalnie.pl - chocolate shops (in Polish)

E. Wedel (pronunciation: Veh-del) is a Polish confectionery company, which has been producing a variety of chocolates, cakes, and snacks since 1851.^[2]^[3]^[4] Wedel is also a well-recognized brand of candy in Poland, considered to be the "Polish national chocolate brand" in that market, and is the leading candy brand among Polish producers, with about 14% of the Polish market in 2005,^[5] and 11.7% in 2007.^[6]

In June 2010, Kraft Foods Inc sold Wedel to Lotte Group, a South Korean-Japanese conglomerate, as part of their enforced divestment program of certain parts of the Cadbury plc, which it had acquired in March 2010.^[7]

^ "Prawdziwa wedlowska historia a "Receptura". Wątki historyczne poruszane w serialu" (in Polish). Retrieved 14 December 2022.
^ Jeffries, Ian (2003). Socialist Economies and the Transition to the Market: A Guide. Taylor & Francis. p. 443. ISBN 9780203218525.
^ Ryan, Leo V.; Gasparski, Wojciech; Enderle, Georges (2000). Business Students Focus on Ethics. Transaction Publishers. p. 90. ISBN 9781412819046.
^ Batra, Rajeev (1999). Marketing Issues in Transitional Economies. Springer. p. 35. ISBN 9780792384984.
^ "Polish confectioner finalises leading brand acquisition". Confectionery News. 19 July 2005. Retrieved 16 July 2020.
^ Drewnowska, Beata (5 December 2011). "Historia pachnąca czekoladą". Rzeczpospolita (in Polish). Archived from the original on 18 July 2011. Retrieved 16 July 2020.
^ Cordeiro, Anjali (2011-06-28). "Kraft to Sell Poland Wedel Business to Lotte Group". The Wall Street Journal. Retrieved 2011-12-06.

[1] "Prawdziwa wedlowska historia a "Receptura". Wątki historyczne poruszane w serialu" (in Polish). Retrieved 14 December 2022.

[2] Jeffries, Ian (2003). Socialist Economies and the Transition to the Market: A Guide. Taylor & Francis. p. 443. ISBN 9780203218525.

[3] Ryan, Leo V.; Gasparski, Wojciech; Enderle, Georges (2000). Business Students Focus on Ethics. Transaction Publishers. p. 90. ISBN 9781412819046.

[4] Batra, Rajeev (1999). Marketing Issues in Transitional Economies. Springer. p. 35. ISBN 9780792384984.

[5] "Polish confectioner finalises leading brand acquisition". Confectionery News. 19 July 2005. Retrieved 16 July 2020.

[rp-6] Drewnowska, Beata (5 December 2011). "Historia pachnąca czekoladą". Rzeczpospolita (in Polish). Archived from the original on 18 July 2011. Retrieved 16 July 2020.

[7] Cordeiro, Anjali (2011-06-28). "Kraft to Sell Poland Wedel Business to Lotte Group". The Wall Street Journal. Retrieved 2011-12-06.

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