Earth tone

Earth tone is a term used to describe a palette of colors that are similar to natural materials and landscapes. These colors are inspired by the earth's natural hues, including browns, greens, grays, and other warm and muted shades. The term earth tone first became popular in the 1970s during the environmental movement, as people sought to reconnect with nature and embrace more natural and organic lifestyles.^[1]

People often connect earth tones with warmth, comfort, and steadiness, which is why they are commonly used in interior design, fashion, and graphic design. They are also versatile, making them suitable for a wide range of applications, from rustic and traditional to modern and minimalist.

Some of the most common earth tones include brown, tan, beige, taupe, khaki, green, olive, moss, and rust. These colors are often used together in a variety of combinations to create a connected and natural-looking palette. In interior design, earth tones can be used to create a calming and inviting ambiance,^[2] while in fashion, they can add a touch of elegance and experience to any outfit.

While earth tones are often connected with nature, they can also be used in more urban and industrial settings to create a sense of harmony and balance. In recent years, earth tones have become increasingly popular in graphic design and branding, as companies seek to convey a sense of authenticity, sustainability, and environmental responsibility.