Ecolinguistics

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Ecolinguistics, or ecological linguistics, emerged in the 1990s as a new paradigm of linguistic research, widening sociolinguistics to take into account not only the social context in which language is embedded, but also the wider ecological context, including other species and the physical environment.

Michael Halliday's 1990 speech New ways of Meaning: the challenge to applied linguistics^[1] is often credited as a work which provided the stimulus for linguists to consider the ecological context and consequences of language. Among other things, the challenge that Halliday put forward was to make linguistics relevant to overarching contemporary issues, particularly the widespread destruction of ecosystems. The main example Halliday gave was that of "economic growth", describing how "countless texts repeated daily all around the world contain a simple message: growth is good. Many is better than few, more is better than less, big is better than small, grow is better than shrink", which leads to environmentally destructive consequences.