 | |
| Company type | Store |
|---|---|
| Industry | Retail |
| Founded | 2006 |
| Founder | Richard Saghian |
| Headquarters | Los Angeles, California , U.S. |
Number of locations | 5 |
Area served | Worldwide |
| Products | Clothing |
Number of employees | 600[1] |
| Website | www.fashionnova.com |
Fashion Nova is an American fast fashion retail company. The company primarily operates online, but it also has five brick-and-mortar locations. Fashion Nova is known to use affiliate marketing, particularly on Instagram. Models, celebrities, and other customers receive payments or free clothing in exchange for generating publicity about the company.[2][3][4]
- ^ "How Fashion Nova Built an Entire Fashion Company Completely on Instagram". BuzzFeed. March 13, 2017.
- ^ Bain, Marc (July 29, 2018). "Fashion Nova conquered Instagram by embracing the "thirst trap"". Quartz. Retrieved March 11, 2020.
- ^ Hughes, Aria (February 28, 2018). "How Fashion Nova Won the Internet". WWD. Retrieved March 11, 2020.
- ^ "Inside the Fashion Nova Hype Machine". The Business of Fashion. July 19, 2018. Retrieved March 11, 2020.
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