Five Ws

American government poster created during the WWII featuring interrogatives

The five Ws is a checklist used in journalism to ensure that the lead contains all the essential points of a story. As far back as 1913, reporters were taught that the lead should answer these questions:[1]

  • Who? – asking about a person or other agent
  • What? – asking about an object or action
  • When? – asking about a time
  • Where? – asking about a place
  • Why? – asking about a reason or cause

In modern times, journalism students are still taught that these are the fundamental five questions of newswriting.[2] Reporters also use the "5 Ws" to guide research and interviews and to raise important ethical questions, such as "How do you know that?".[3]

  1. ^ Bleyer, Willard Grosvenor (1913). "IV. Structure and Style in News Stories". Newspaper Writing and Editing. Cambridge, Massachusetts: Houghton Mifflin. p. 66. Archived from the original on December 18, 2023. Retrieved January 28, 2024.
  2. ^ "Writing Leads | NMU Writing Center". nmu.edu. Archived from the original on December 7, 2023. Retrieved January 29, 2024.
  3. ^ "The 5 W's (and How) of writing for the web". The Buttry Diary. November 14, 2011. Archived from the original on January 29, 2024. Retrieved January 29, 2024.

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