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Flocabulary

Flocabulary
Company typeCurriculum based websites
Founded2004
FounderBlake Harrison, Alex Rappaport
HeadquartersBrooklyn, New York
OwnerNearpod
Websiteflocabulary.com

Flocabulary is a Brooklyn-based company that creates educational hip hop songs, videos and additional materials for students in grades K-12.[1] Founded in 2004 by Blake Harrison and Alex Rappaport, the company takes a nontraditional approach to teaching vocabulary, United States history, math, science and other subjects by integrating content into recorded raps. Flocabulary's website features videos, lesson plans, activities and assessment or with songs. The company's name is a portmanteau of "flow" and "vocabulary".

The company has emphasized outreach to underprivileged schools in its business decisions.[2] As of 2015, more than 35,000 schools use Flocabulary products in the classroom.[3] Flocabulary has been praised by rapper Snoop Dogg,[4] United Nations Secretary General Ban Ki-moon,[5] and historian Howard Zinn,[6] and the company's products have been generally well received by educators and the press. However, the project has been criticized for perceived cultural inauthenticity[7][8] and politically charged material in some song lyrics.[9][10][11]

  1. ^ "Flocabulary". www.graphite.org. Retrieved 2015-08-31.
  2. ^ Cite error: The named reference Fox Business was invoked but never defined (see the help page).
  3. ^ "Pivots, Pitfalls and Product Impact at NYEdTech Meetup (EdSurge News)". EdSurge. July 14, 2015. Retrieved July 26, 2015.
  4. ^ Cite error: The named reference Inc 2 was invoked but never defined (see the help page).
  5. ^ "International Day of Peace 2016 - Student Observance". Archived from the original on 2020-12-10. Retrieved 2016-10-06.
  6. ^ Harrison, Blake; Rappaport, Alex (2007). Hip-Hop U.S. History: The New and Innovative Approach to Learning American History. Kennebunkport: Cider Mill Press. ISBN 978-1-933662-35-0.
  7. ^ Cite error: The named reference Low was invoked but never defined (see the help page).
  8. ^ Cite error: The named reference Bradley was invoked but never defined (see the help page).
  9. ^ Cite error: The named reference foxnews was invoked but never defined (see the help page).
  10. ^ Cite error: The named reference newsonsix was invoked but never defined (see the help page).
  11. ^ Cite error: The named reference Carlson was invoked but never defined (see the help page).

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