Free ad-supported streaming television

Free advertising supported streaming television (FAST) is a category of streaming television services, akin to linear or cable TV, represented by platforms such as Pluto TV, Rakuten TV, The Roku Channel, Samsung TV Plus, Tubi, and Xumo. These services offer traditional television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by advertising. They stand apart from platforms predominantly featuring user-generated content (like YouTube and Twitch), as well as from subscription-based ad-supported services (like Amazon Prime Video and Netflix).

FAST services can be both linear channels (sometimes referred to as "FAST channels") and video on demand content, the term was created by Alan Wolk as a way to differentiate between subscription-based, ad-supported services like Hulu, and free ad-supported linear streaming TV services like Pluto TV.[1] Pluto TV was co-founded in 2013 by Tom Ryan, Ilya Pozin and Nick Grouf[2][3] and was launched on April Fool's Day in 2014.[4]

  1. ^ Hayes, Dade (December 14, 2022). "Free, Ad-Supported Television Is Catching On FAST: Boosters Hail It As Second Coming Of Cable, But Just How Big Is Its Upside?". Deadline. Retrieved July 11, 2024.
  2. ^ "Week In Review: AT&T Reveals The Three Faces Of Warner, Pluto Discovers Europe". TVREV. Retrieved January 9, 2023.
  3. ^ Cite error: The named reference digiday-fast was invoked but never defined (see the help page).
  4. ^ Maglio, Tony (April 22, 2022). "Pluto TV Was an April Fool's Punchline 8 Years Ago. Today It's the Future of Streaming". IndieWire. Retrieved July 11, 2024.

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