Geographic analytics

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Geographic analytics is an analytical approach to strategic management and data analytics to make geographic decisions efficiently. Examples of such decisions are choosing the location for a warehouse or planning the regions for a marketing campaign. Data, information and framing conditions are visualized on maps to derive recommendations for action.

In comparison to geographic information systems (GIS), which primarily aim at the representation of information on maps (descriptive analytics), Geographic analytics additionally focuses on making business decisions based on the data visualization on the map (prescriptive analytics).