Global Privacy Control

Global Privacy Control project logo

Global Privacy Control (GPC) is a set of web technologies that can be used to inform websites of the user's wish to have their information not be sold or used by ad trackers.[1] Unlike the now-deprecated Do Not Track header, which was unsuccessful as it was ignored by third parties, GPC is intended to have legal force under privacy laws.[2][3]

GPC was developed in 2020 by privacy technology researchers including Wesleyan University professor Sebastian Zimmeck and former Chief Technologist of the Federal Trade Commission Ashkan Soltani, as well as a group of privacy-focused companies including the Electronic Frontier Foundation, Automattic (owner of Tumblr and WordPress), and more.[4]

  1. ^ "Global Privacy Control (GPC)". privacycg.github.io. Retrieved August 17, 2024.
  2. ^ "Global Privacy Control (GPC)". State of California - Department of Justice - Office of the Attorney General. 2025-01-28. Retrieved 2025-03-17.
  3. ^ Desai, Anokhy (25 October 2022). "Is GPC the new 'do not track'?". iapp.org. Retrieved 2025-03-17.
  4. ^ "Frequently Asked Questions | Global Privacy Control". globalprivacycontrol.org. Retrieved August 17, 2024. Who is supporting the development of GPC?

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