Global Privacy Control (GPC) is a set of web technologies that can be used to inform websites of the user's wish to have their information not be sold or used by ad trackers.[1] Unlike the now-deprecated Do Not Track header, which was unsuccessful as it was ignored by third parties, GPC is intended to have legal force under privacy laws.[2][3]
GPC was developed in 2020 by privacy technology researchers including Wesleyan University professor Sebastian Zimmeck and former Chief Technologist of the Federal Trade Commission Ashkan Soltani, as well as a group of privacy-focused companies including the Electronic Frontier Foundation, Automattic (owner of Tumblr and WordPress), and more.[4]
Who is supporting the development of GPC?
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