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| goop | |
| Company type | Private |
| Industry | Publishing Internet retail |
| Founded | 2008 |
| Founder | Gwyneth Paltrow |
| Headquarters | Santa Monica, California, U.S.[1] |
Key people | Gwyneth Paltrow (CEO) |
Number of employees | 80 (2017) |
| Website | goop |
| This article is part of a series on |
| Alternative medicine |
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Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect".[2] Goop expanded into e-commerce, collaborating with fashion brands, launching pop-up shops,[3] holding a "wellness summit",[4] launching a print magazine,[5] a podcast,[6] and a docuseries for Netflix.[7]
Goop has faced criticism for marketing products and treatments that are harmful, described as "snake oil",[8][9] based on pseudoscience, and lack efficacy. California officials from the Consumer Protection Office have sued Goop for false advertising, asserting that Goop has made unfounded health claims about a variety of products. Goop settled the lawsuit out of court.[10] Class-action lawsuits have been brought against Goop for unsafe products.[11]
- ^ "Contact". Goop. Retrieved January 26, 2019.
- ^ Morris, Bob (February 22, 2009). "Martha, Oprah ... Gwyneth?". The New York Times. Retrieved July 7, 2017.
- ^ Lieber, Chavie (July 21, 2015). "Inside Goop, Gwyneth Paltrow's Growing Empire". Racked. Vox Media.
- ^ Cite error: The named reference
PeopleWellnessSummitwas invoked but never defined (see the help page). - ^ Safronova, Valeriya (April 28, 2017). "Goop and Condé Nast Team Up on a Magazine". The New York Times. Retrieved July 21, 2017.
- ^ "Goop expands media empire with Gwyneth-hosted podcast". February 23, 2018.
- ^ Miller, Daniel (February 5, 2019). "Gwyneth Paltrow and her controversial health claims are coming to Netflix". ABC News. Retrieved February 5, 2019.
- ^ Berman, Michele R.; Boguski, Mark S. (January 31, 2019). "Gwyneth Paltrow's Snake Oil". www.medpagetoday.com. Retrieved June 15, 2021.
- ^ Belluz, Julia (June 23, 2017). "NASA just debunked Gwyneth Paltrow's latest snake oil". Vox. Retrieved June 15, 2021.
- ^ "Gwyneth Paltrow's Goop Agrees To Pay $145,000 To Settle False Advertising Lawsuit". NPR.org. Retrieved November 3, 2021.
- ^ "Gwyneth Paltrow's Goop sued as man claims vagina-scented candle 'exploded'". the Guardian. May 19, 2021. Retrieved November 3, 2021.
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