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| Product type | Mustard |
|---|---|
| Owner | Kraft Heinz (World) Associated British Foods (UK) |
| Produced by | Kraft Foods |
| Country | Dijon, France |
| Introduced | 1866 |
| Markets | Worldwide |
| Previous owners | List
|
| Website | greypouponmustard.co.uk |
Grey Poupon is a brand of Dijon mustard which originated in Dijon, France, in 1866.[1]
The U.S. rights to the brand were acquired by the Heublein Company in 1946, later passing on to Kraft Foods. Grey Poupon became popular in the United States in the late 1970s and 1980s as American tastes broadened from conventional American yellow mustards, aided in large part by a memorable advertising campaign emphasizing the product's association with luxury.
Like other Dijon mustards, Grey Poupon contains a small amount of white wine. The American version is made with brown mustard seed grown in Canada.[2]
- ^ Kloman, Erasmus H. (2001). Bare Barging in Burgundy. Capital Books. ISBN 9781892123404.
- ^ Remnick, David (2009). Secret Ingredients: The New Yorker Book of Food and Drink. Modern Library Inc. p. 365. ISBN 978-0812976410.
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