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Gruen (TV series)

"The Gruen Transfer" redirects here. For the psychological effect, see Gruen transfer.

Gruen
Also known as
  • The Gruen Transfer
  • Gruen Nation
  • Gruen Planet
  • Gruen Sweat
Created by
Directed byMark Fitzgerald
Presented byWil Anderson
Starring
ComposerDavid Chapman
Country of originAustralia
Original languageEnglish
No. of series16
No. of episodes168 (list of episodes)
Production
Executive producers
  • Andrew Denton
  • Anita Jacoby
  • Debbie Cuell
  • Polly Connolly
  • Richard Huddleston
  • Sophia Zachariou
  • Wil Anderson
  • Nick Murray
  • Nick Hayden
Producers
  • Jon Casimir
  • Amelia Barry
  • Sophie Braham
  • Sarah Douglas
Camera setupMulti-camera
Running time35 minutes
Production companyCJZ
Original release
NetworkABC
Release28 May 2008 (2008-05-28) –
present
Infobox instructions (only shown in preview)

Gruen (previously known as The Gruen Transfer) is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films,[1] now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (previously of Leo Burnett). The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.[2]

The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history.[3] The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain. The Gruen Transfer was nominated for an AFI award for Best Light Entertainment Television Series in 2008.[4]

A spinoff series, Gruen Nation, aired during the 2010 Australian federal election and again for the 2013 Australian federal election. A second spinoff series, Gruen Planet, took over from the fourth series of The Gruen Transfer on 28 September 2011, focusing on corporate and government global media strategies and public relations.[5] Another spinoff series entitled Gruen Sweat examining the branding and marketing of the 2012 London Olympics began airing from 25 July 2012.[6][7] The spinoff series titled Gruen began airing on 9 September 2015, following the original concept of The Gruen Transfer series.

  1. ^ Ziffer, Daniel (7 February 2008). "Anderson Plays Nice With Aunty". The Age. Australia. Retrieved 31 May 2008.
  2. ^ Lee, Julian (1 May 2008). "Another Denton First: Screening Ads on the ABC". The Sydney Morning Herald. Archived from the original on 1 May 2008. Retrieved 31 May 2008.
  3. ^ "Why Wil Anderson wants lower Gruen Transfer ratings". The Daily Telegraph. 29 May 2008. Retrieved 31 May 2008.
  4. ^ "2008 AFI Winners". Herald Sun. Australia. 6 December 2008. Retrieved 7 December 2008.
  5. ^ "Gruen Transfer returns – and announces spinoff Gruen Planet focused on PR". Mumbrella. 11 July 2011. Retrieved 9 November 2012.
  6. ^ "Gruen returns from next month with Olympics-themed format". Media Spy. Australia. 25 June 2012. Retrieved 25 June 2012.
  7. ^ Knox, David (23 July 2012). "Wil Anderson no saviour (just a very naughty boy)". TV Tonight. Retrieved 6 August 2012.

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