Hallmark Cards

Hallmark Cards, Inc.
Company type	Private
Industry	Retail, greeting card, television
Founded	1907 (as Norfolk Post Card Company); 1910 (as Hall Brothers); 1928 (as Hallmark)
Founder	Joyce Hall
Headquarters	2501 McGee Street, Kansas City, Missouri, U.S.
Number of locations	1,245 stores (September 2023)
Area served	Worldwide
Key people	Donald J. Hall Jr.; (Executive Chairman); David E. Hall; (Executive Vice Chairman); Mike Perry; (President & CEO);
Products	Greeting cards; Gift wrap; Party goods; Giftware; Stationery; Electronic greetings; Keepsake ornaments; Media/entertainment;
Brands	Rainbow Brite; Shirt Tales;
Revenue	US$5.0 billion (2020)
Owner	Hall family
Number of employees	30,000 (2020)
Subsidiaries	Crayola; DaySpring Greeting Cards; Hallmark Business Connections; Hallmark Channel (Crown Media Holdings); Hallmark Movies Now; Hallmark eCards; Hallmark Ink and Main Press; Hallmark Gold Crown Stores; Halls; Sunrise Greetings; Hallmark Baby; Bernama TV (7%);
Website	hallmark.com

Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States.^[3] In 1985, the company was awarded the National Medal of Arts.^[4]

In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).

^ Cite error: The named reference HallmarkFacts was invoked but never defined (see the help page).
^ "America's Largest Private Companies: No. 110 Hallmark Cards". Forbes. Retrieved November 24, 2020.
^ "About Hallmark". corporate.hallmark.com. Retrieved February 8, 2023.
^ "Lifetime Honors: National Medal of Arts". National Endowment for the Arts. Archived from the original on May 6, 2009.

[HallmarkFacts-1] Cite error: The named reference HallmarkFacts was invoked but never defined (see the help page).

[2] "America's Largest Private Companies: No. 110 Hallmark Cards". Forbes. Retrieved November 24, 2020.

[3] "About Hallmark". corporate.hallmark.com. Retrieved February 8, 2023.

[4] "Lifetime Honors: National Medal of Arts". National Endowment for the Arts. Archived from the original on May 6, 2009.

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