Hollywood Creative Alliance

Hollywood Creative Alliance
Formation2016 (2016)
FounderScott Menzel
PurposeTo amplify diversity, equity, inclusion, accessibility, and culture within the world of entertainment.
Location
Websitehollywoodcreative.org
Formerly called
  • Los Angeles Online Film Critics Society
  • Hollywood Critics Association

The Hollywood Creative Alliance (HCA) is a group of critics, entertainment journalists, content creators, industry influencers, and creatives.[1] The vision and mission of the HCA is to amplify diversity, equity, inclusion, accessibility, and culture within the world of entertainment. It was founded in 2016 as the Los Angeles Online Film Critics Society and rebranded in 2019 to the Hollywood Critics Association.[2] In 2023, it rebranded once more as the Hollywood Creative Alliance and renamed its awards ceremony as The Astra Awards.[3]

  1. ^ "HCA Unveils Initial Plans to Expand the Organization". September 28, 2023. Retrieved February 12, 2024.
  2. ^ Schneider, Michael (March 24, 2021). "Hollywood Critics Association Launches New TV Awards, First to Separate Streaming From Broadcast/Cable". Variety. Retrieved March 24, 2021.
  3. ^ Cite error: The named reference Rebrand was invoked but never defined (see the help page).

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