Hulu Japan

Hulu
Type of businessSubsidiary
Type of site
OTT video streaming platform
HeadquartersHigashi-Shinbashi, Minato, Tokyo,
Japan
Area servedJapan
Key peopleHiroyuki Oho (President)
Kazuo Takaya (CEO)
ParentNippon TV
URLwww.hulu.jp
AdvertisingYes
RegistrationRequired
UsersIncrease2.8 million (as of 5 October 2021)[1]
LaunchedSeptember 1, 2011 (September 1, 2011)
Current statusActive

Hulu, known outside Japan as Hulu Japan, is a Japanese subscription streaming service owned and operated by Nippon TV. Launched in September 2011, it is the Japanese counterpart to the American service with the same name.[2] The service would be acquired by Nippon TV in 2014, and has since branched off from its US counterpart.

Hulu Japan offers a library of television series from Nippon TV and other broadcasters (including NHK, TBS Television, Fuji Television, and TV Tokyo among others), as well as original programming.

As of October 5, 2021, Hulu Japan has a total of 2.8 million subscribers.[1] In March 2015, Hulu subscription's numbers had risen to 1 million memberships in all time record for the service.[3] This service was the sixth highest-grossing subscription video-on-demand (SVOD) service in Japan as of 2022.[4]

  1. ^ a b Brzeski, Patrick (2021-10-05). "Amazon Leads Netflix, Disney+ in Japan's Expanding Streaming Market, Study Shows". The Hollywood Reporter. Retrieved 2023-03-18.
  2. ^ "Nippon TV Acquires Hulu Service in Japan". www.businesswire.com. 2014-02-28. Retrieved 2023-03-21.
  3. ^ "2018年度決算説明資料" (PDF). Nippon TV. May 23, 2019. p. 28. Retrieved May 28, 2019.
  4. ^ "U—NEXT 2位浮上 動画配信 昨年シェア ネトフリ 4年連続首位" [U-NEXT rose to No.2 in video distribution market share last year Netflix topped the list for 4 consecutive years]. Yomiuri Shimbun (in Japanese). March 27, 2023. p. 7.

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