Hyperpop

Hyperpop (sometimes called bubblegum bass) is a loosely defined electronic music movement^[2][3] and microgenre^[4] that predominantly originated during the early 2010s. It is characterised by an exaggerated or maximalist take on popular music,^[3] and typically integrates pop and avant-garde sensibilities while drawing on elements commonly found in electronic, hip hop, and dance music.^[5]

Deriving influence from a varied range of sources, the origins of the hyperpop scene are commonly traced to the output of English musician A. G. Cook and his record label PC Music, as well as associated artists such as Sophie and Charli XCX.^[5] The approach received wider attention in August 2019 when Glenn MacDonald, an employee of Spotify, used the term "hyperpop" for the name of a playlist featuring artists such as Cook and 100 gecs.^[4] The style gained popularity among younger people through social media platforms like TikTok,^[6] which boosted its exposure particularly during the COVID-19 pandemic.^[7] After the term "hyperpop" began to be commonly used, many artists associated with it rejected the label, and by the early 2020s, it was considered by many to be a "dead" genre.^[8][9]