Impact of the COVID-19 pandemic on the fashion industry

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The impact of the COVID-19 pandemic on the fashion industry was primarily caused by the sudden and global store closures worldwide which strongly impacted the fashion industry. The complete absence of revenue from physical stores caused a deep drop of revenue for fashion retailers, a complete reconfiguration of the stocks for fashion brands, and consequently a drop of orders for garment manufacturers. Many fashion retailers filed for bankruptcy in the aftermath of the pandemic.^[1][2]

Almost overnight, fashion brands became 100% reliant upon digital solutions for sales. Fashion events were cancelled, pushing fashion brands to design novel ways to present their new collections.^[1] The lock-down created new fashion trends based on home comfort and hygiene.^[3]