Indian National Congress campaign for the 2014 Indian general election

The Indian National Congress (INC) is one of the two major political parties in India. The prominent members of the party are the president Sonia Gandhi, vice-president Rahul Gandhi, former prime minister Manmohan Singh and Priyanka Gandhi. INC took part in the elections alongside other members of the United Progressive Alliance. On the fourth anniversary of the second United Progressive Alliance government, the INC announced that its campaign for the election would be led by Prime minister Manmohan Singh, party chairperson Sonia Gandhi, and general secretary Rahul Gandhi.

Burson-Marsteller, JWT and Dentsu were contracted to provide an image makeover to the party and Rahul Gandhi. In its election manifesto, INC promised "Right to Health", "Right to homestead", "Right to social security" and "Right to pension". During the elections, Congress leaders criticised the Bharatiya Janata Party (BJP) and its prime ministerial candidate Narendra Modi for being involved in low level politics. They accused Modi of favouring businessmen. The party campaigned throughout India, but suffered its worst ever defeat, winning only 44 seats over 543 constituencies; the BJP won the election and was able to form a government with a majority for the first time since the victory of Rajiv Gandhi in 1984. After the results were announced both Sonia and Rahul Gandhi offered to resign from their posts in the party but the Congress Working Committee rejected their resignations and criticised the government's communication strategy for the party's defeat.