Instant breakfast

Instant breakfast
Type	Instant food
Course	Breakfast

Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.^[1]^[2] Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.^[2]

^ Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
^ ^a ^b Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.

[Sengupta-1] Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.

[Lantos-2] Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.

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