Isotopy (semiotics)

In a story, we detect an isotopy when there is a repetition of a basic meaning trait (seme); such repetition, establishing some level of familiarity within the story, allows for a uniform reading/interpretation of it. An example of a sentence containing an isotopy is I drink some water.[1] The two words drink and water share a seme (a reference to liquids), and this gives homogeneity to the sentence.

This concept, introduced by Greimas in 1966, had a major impact on the field of semiotics, and was redefined multiple times.[2] Catherine Kerbrat-Orecchioni extended the concept to denote the repetition of not only semes, but also other semiotic units (like phonemes for isotopies as rhymes, rhythm for prosody, etc.).[3][4] Umberto Eco showed the flaws of using the concept of "repetition", and replaced it with the concept of "direction", redefining isotopy as "the direction taken by an interpretation of the text".[5]

  1. ^ Cite error: The named reference KlinkenbergAllodef was invoked but never defined (see the help page).
  2. ^ Introduction Archived 2010-01-27 at the Wayback Machine to Greimas, at Signo Archived 2010-07-31 at the Wayback Machine
  3. ^ Cite error: The named reference Kerbrat76 was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference KotlerDITL was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference EcoDefIso80 was invoked but never defined (see the help page).

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