Jerry Della Femina | |
|---|---|
| Born | Gennaro Tomas Della Femina July 22, 1936 |
| Nationality | American |
| Occupation | Advertising executive |
| Known for | "Madman" advertising personality |
| Notable work | From Those Wonderful Folks Who Gave You Pearl Harbor (1969) |
| Spouse | Judy Licht |
Jerry Della Femina (born 1936) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year and had 300 employees and offices in both New York and Los Angeles.[1][2] Della Femina is known for his larger-than-life personality and colorful language, and was referred to as a "'Madman' of Madison Avenue". In 1970, he wrote a book about the advertising industry, humorously titled, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. The book became a best-seller, described by The Guardian as "one of the defining books about advertising", and eventually inspired the television series Mad Men.[3][4][5]
- ^ Tamny, John (April 30, 2011). "Jerry Della Femina, the "Mad Men" Ad Man, Has Shrugged". Forbes. Retrieved June 12, 2011.
- ^ Della Femina, Jerry (July 17, 2010). "'We drank, we smoked, we slept around' - When the Mad Men writers need advice they call the legendary Jerry Della Femina. As his seminal memoir is republished, he recalls the years of shocking excess. Mad Men: the reality was far worse". The Times.
- ^ Dean, Will (July 17, 2010). "The last of the Madison Avenue mavericks of Mad Men". The Guardian. Retrieved June 13, 2011.
- ^ Bierut, Michael. "Jerry Della Femina, Mad Men, and the Cult of Advertising Personality". The Design Observer Group. Archived from the original on July 16, 2012. Retrieved June 12, 2011.
- ^ United Press International (July 13, 1985). "The 'Madman' of Madison Avenue Jerry Della Femina says he just wants to have fun". San Jose Mercury News.
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