Jordan Geller

Jordan Geller
Geller giving a tour of the ShoeZeum in 2011
Born	Jordan Michael Geller 1977 (age 46–47) Los Angeles, California, U.S.[1]
Education	University of Arizona (BA) University of San Diego (MBA) University of San Diego School of Law (JD)
Occupations	Sneaker collector sneaker reseller
Spouse	Natalie Geller ​ (m. 2014)​
Awards	Guinness World Record holder (2012)
Website	shoezeum.com

Jordan Michael Geller (born 1977) is an American sneaker collector who founded and operated the ShoeZeum, the world's first sneaker museum. In 2012, Geller was certified by Guinness World Records for having the largest sneaker collection in the world, at 2,388 pairs.^{[note 1]}

Geller earned a Juris Doctor degree and passed the bar examination but has never practiced law. Instead, Geller resold sneakers for a living via eBay. After Geller was banned from shopping at Nike in 2009, he transformed his San Diego warehouse into a museum for sneakers, which he called the ShoeZeum. The ShoeZeum contained an assortment of Nike and Air Jordan sneakers and was visited by top Nike executives, including then-CEO Mark Parker, in 2011. Geller moved the ShoeZeum to Las Vegas in 2012, where he was featured on an episode of the reality TV show Pawn Stars.

Geller has collected or sold several Nike "Moon Shoes"—some of the earliest Nike sneakers designed by Nike co-founder Bill Bowerman—including an unworn pair that he sold at a Sotheby's auction for a record-breaking US$437,500 in 2019.^{[note 2]} Geller would end up breaking his own record a year later when he sold a pair of game-worn and autographed Air Jordan 1s for over half a million dollars at auction. Geller has auctioned off numerous other coveted sneakers during his career. Since closing the ShoeZeum in 2012, Geller has sold the majority of his sneaker collection.

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