Latitude Financial Services

Latitude Financial Services
Company type	Public
Traded as	ASX: LFS
Industry	Financial services
Founded	2015
Headquarters	Melbourne, Australia
Area served	Australia; New Zealand
Key people	Bob Belan (CEO); Mike Tilley (Chairman);
Products	Personal Loans; Credit Cards; Car Loans; Interest Free Retail Finance;
Operating income	AU$657.5 million
Total assets	AU$7,347 million
Website	latitudefinancial.com.au

Latitude Financial Services (shortened to Latitude Financial or Latitude) is an Australian financial services company with headquarters in Melbourne, Victoria, also doing business in New Zealand under the name Gem Finance. Latitude’s core business is in consumer finance through a variety of services including secured and unsecured personal loans, credit cards, car loans and interest free retail finance.^[1] As of 2018^[update] it had around a 6% share of Australia’s personal lending market, making it the biggest non-bank lender of consumer credit in Australia.^[2]

^ Drummond, Shaun (2015-11-04). "GE Capital Finance to be renamed Latitude Financial". Sydney Morning Herald. Retrieved 2018-10-19.
^ "Rebranded Latitude fighting the big four over personal lending". Australian Financial Review. 2016-12-19. Retrieved 2018-10-19.

[Drummond_2018-1] Drummond, Shaun (2015-11-04). "GE Capital Finance to be renamed Latitude Financial". Sydney Morning Herald. Retrieved 2018-10-19.

[2] "Rebranded Latitude fighting the big four over personal lending". Australian Financial Review. 2016-12-19. Retrieved 2018-10-19.

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