Lowrider (magazine)

Lowrider
August 2003 issue of Lowrider Magazine
Editor-in-chiefJoe Ray
CategoriesAutomobile magazine
FrequencyMonthly
PublisherRudy Rivas
Total circulation
(December 2015)
32,523[1]
Founded1976
First issueJanuary 1977
Final issueMarch 2020
CompanyMotor Trend Group
CountryUnited States
Based inAnaheim, California
LanguageEnglish
Websitewww.lowrider.com Edit this at Wikidata
ISSN0199-9362

Lowrider was an American automobile magazine, focusing almost exclusively on the style known as a lowrider. It first appeared in 1977, produced out of San Jose, California, by a trio of San Jose State students. In 2007, it was published out of Anaheim, California, and part of the Motor Trend Group. The magazine was closed in December 2019.[2]

Lowrider focused on all aspects of lowrider culture, from cars to music and fashion. It also covered political and cultural issues related to Chicanos, and funded an annual scholarship program.[3] The magazine also released a series of music videos[4] through their label, Thump Records.

Lowrider's monthly circulation was less than 56,000 at the end of 2011.[1] In 2000, the magazine's monthly circulation was more than 200,000.[3]

  1. ^ a b "eCirc for Consumer Magazines". Audit Bureau of Circulations. Archived from the original on July 24, 2012. Retrieved August 11, 2016.
  2. ^ Greg Dool (December 6, 2019). "TEN Publishing Is Shuttering 19 Car Magazines". Folio. Retrieved March 22, 2020.
  3. ^ a b O'Dell, John. "Lowrider Magazine Riding Higher Than Ever," Los Angeles Times (April 19, 2000).
  4. ^ Low Rider Magazine Video Series at AllMovie

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