Magic 1278

Magic 1278 (3EE)

Melbourne, Victoria
Broadcast area	Melbourne RA1
Frequency	AM: 1278 kHz DAB+: 9B Melbourne
Branding	Melbourne's Classic Hits
Programming
Language(s)	English
Format	Oldies
Network	Ace Radio
Ownership
Owner	Nine Entertainment (Radio 1278 Melbourne Pty Ltd)
Operator	Ace Radio
Sister stations	3MP
History
First air date	8 September 1935; 88 years ago (1935-09-08) (as 3XY)
Former call signs	3XY (1935–1991)
Former frequencies	AM: 1420 kHz (1935–1978) AM: 1422 kHz (1978–1991) AM: 693 kHz (1992–2006)
Call sign meaning	3 = Victoria The BrEEze (former branding)
Technical information
Licensing authority	ACMA
Power	5,000 watts
Transmitter coordinates	37°44′42″S 145°06′38″E / 37.744893°S 145.110507°E / -37.744893; 145.110507
Links
Webcast	Listen Live
Website	www.magic1278.com.au

Magic 1278 (official callsign: 3EE) is a commercial radio station in Melbourne, Australia owned by Nine Entertainment, and run under a lease agreement by Ace Radio.