Marketing management

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.^{[citation needed]}^[1]^[2]^[3] Compare marketology,^[4] which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".^[5]

^ Compare: D.David Winster Praveenraj; B. Nandini; Bushra Tasleem (2023). "Marketing Management". Marketing Management. Bangalore: Archers & Elevators Publishing House. p. 4. ISBN 9789394958241. Retrieved 26 July 2024. Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales.
^ Compare: Baker, Michael John (16 September 2017). "Marketing and corporate strategy". Marketing Strategy and Management (5, revised ed.). London: Palgrave. p. 52. ISBN 9781137342133. Retrieved 26 July 2024. [Philip] Kotler originally defined marketing management as 'the analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target audiences for the purpose of personal or mutual gain.'
^ Compare: Botter, Ferna Maria Patricia (2010). "5.6: Maatschappelijke ondernemingen en marketing". Maatschappelijke ondernemingen: Naar een andere benadering van maatschappelijk ondernemen (in Dutch). Delft: Eburon Uitgeverij B.V. p. 167. ISBN 9789059724556. Retrieved 26 July 2024. Zo luidt de definitie van marketing management van de American Marketing Association uit 1985: 'Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and services to create exchanges that satisfy individual and organizational objectives.'
^ Hollander, Stanley C (15 October 2011) [1980]. "Let us contemplate our navels: the need for a sociology of marketers and marketologists". In Lamb, Charles W.; Dunne, Patrick M. (eds.). Theoretical Developments in Marketing (reprint ed.). Chicago: Marketing Classics Press. p. 55. ISBN 9781613112342. Retrieved 26 July 2024. Marketology (and that ungainly term will help distinguish between study and practice) has and can draw substantially from sociology, anthropology and social psychology.
^ Aghazadeh, Hashem (29 April 2016). "Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions". Principles of Marketology. Vol. 1: Theory (reprint ed.). Basingstoke, Hampshire: Palgrave Macmillan. p. 94. doi:10.1057/9781137379320_6. ISBN 9781137379320. Retrieved 26 July 2024. The core concept of marketology involves 'recognizing, generating and disseminating market insight to ensure better market-related decisions for providing superior value to key stakeholders' [...].

[1] Compare: D.David Winster Praveenraj; B. Nandini; Bushra Tasleem (2023). "Marketing Management". Marketing Management. Bangalore: Archers & Elevators Publishing House. p. 4. ISBN 9789394958241. Retrieved 26 July 2024. Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales.

[2] Compare: Baker, Michael John (16 September 2017). "Marketing and corporate strategy". Marketing Strategy and Management (5, revised ed.). London: Palgrave. p. 52. ISBN 9781137342133. Retrieved 26 July 2024. [Philip] Kotler originally defined marketing management as 'the analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target audiences for the purpose of personal or mutual gain.'

[3] Compare: Botter, Ferna Maria Patricia (2010). "5.6: Maatschappelijke ondernemingen en marketing". Maatschappelijke ondernemingen: Naar een andere benadering van maatschappelijk ondernemen (in Dutch). Delft: Eburon Uitgeverij B.V. p. 167. ISBN 9789059724556. Retrieved 26 July 2024. Zo luidt de definitie van marketing management van de American Marketing Association uit 1985: 'Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and services to create exchanges that satisfy individual and organizational objectives.'

[4] Hollander, Stanley C (15 October 2011) [1980]. "Let us contemplate our navels: the need for a sociology of marketers and marketologists". In Lamb, Charles W.; Dunne, Patrick M. (eds.). Theoretical Developments in Marketing (reprint ed.). Chicago: Marketing Classics Press. p. 55. ISBN 9781613112342. Retrieved 26 July 2024. Marketology (and that ungainly term will help distinguish between study and practice) has and can draw substantially from sociology, anthropology and social psychology.

[5] Aghazadeh, Hashem (29 April 2016). "Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions". Principles of Marketology. Vol. 1: Theory (reprint ed.). Basingstoke, Hampshire: Palgrave Macmillan. p. 94. doi:10.1057/9781137379320_6. ISBN 9781137379320. Retrieved 26 July 2024. The core concept of marketology involves 'recognizing, generating and disseminating market insight to ensure better market-related decisions for providing superior value to key stakeholders' [...].

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