Monster Beverage

Monster Beverage Corporation
	Headquarters in Corona
Formerly	Hansen Natural Corporation
Company type	Public
Traded as	Nasdaq: MNST; Nasdaq-100 component; S&P 500 component;
Founded	1935, in Southern California (as Hansen's)
Founder	Hubert Hansen
Headquarters	Corona, California, U.S.
Key people	Rodney Sacks (chairman and co-CEO); Hilton Schlosberg (vice-chairman and co-CEO);
Products	Energy drinks
Revenue	US$7.14 billion (2023)
Operating income	US$1.95 billion (2023)
Net income	US$1.63 billion (2023)
Total assets	US$9.69 billion (2023)
Total equity	US$8.23 billion (2023)
Number of employees	5,254 (2023)
Website	monsterbevcorp.com
	Footnotes / references;

Monster Beverage Corporation^[2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.

As of 2020, Monster held 39% of the $86 billion global energy drink market, the second highest share after Red Bull.^[3]

^ "2023 Annual Report". U.S. Securities and Exchange Commission. February 29, 2024. Retrieved March 2, 2024.
^ "Evolution of Merchandising in the Apparel Industry and Management of Private Label Apparel in the Retail Industry", Apparel Merchandising, Fairchild Publications, pp. 1–50, 2014, doi:10.5040/9781501303241.ch-001, ISBN 978-1-5013-0324-1
^ "Energy Drink Market Share". T4.ai. August 16, 2020. Archived from the original on April 22, 2023. Retrieved December 31, 2020.

[23AnnualReport-1] "2023 Annual Report". U.S. Securities and Exchange Commission. February 29, 2024. Retrieved March 2, 2024.

[2] "Evolution of Merchandising in the Apparel Industry and Management of Private Label Apparel in the Retail Industry", Apparel Merchandising, Fairchild Publications, pp. 1–50, 2014, doi:10.5040/9781501303241.ch-001, ISBN 978-1-5013-0324-1

[3] "Energy Drink Market Share". T4.ai. August 16, 2020. Archived from the original on April 22, 2023. Retrieved December 31, 2020.

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