Moral suasion is an appeal to morality, in order to influence or change behavior. A famous example is the attempt by William Lloyd Garrison and his American Anti-Slavery Society to end slavery in the United States by using moral suasion.[1] In economics, moral suasion is more specifically defined as "the attempt to coerce private economic activity via governmental exhortation in directions not already defined or dictated by existing statute law."[2] The "moral" aspect comes from the pressure for "moral responsibility" to operate in a way that is consistent with furthering the good of the economy.[3] Moral suasion in this narrower sense is also sometimes known as jawboning.[4] In rhetoric, moral suasion is closely aligned with Aristotle's concept of pathos, which is one of the three modes of persuasion and describes an appeal to the moral principles of the audience.[5]
There are two types of moral suasion:
romans
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