Multi-Coloured Swap Shop

Multi-Coloured Swap Shop
Genre	Children's
Presented by	Noel Edmonds Keith Chegwin John Craven Maggie Philbin (series 3–6)
Theme music composer	Mike Batt (series 1–5) BA Robertson (series 6)
Country of origin	United Kingdom
Original language	English
No. of series	6
No. of episodes	146
Production
Production location	BBC Television Centre[1]
Running time	150–180 minutes
Original release
Network	BBC One
Release	2 October 1976 (1976-10-02) – 27 March 1982 (1982-03-27)
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Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, is a British children's television series that aired on BBC1 from 2 October 1976 to 27 March 1982. It was groundbreaking in many ways: by broadcasting on Saturday mornings, being live, being three hours in length, and using the phone-in format extensively for the first time on TV.

The show rivalled the growing success of rival broadcaster ITV's Tiswas, though the latter was initially only broadcast in the ATV region in the Midlands and, at the time of Multi-Coloured Swap Shop's inception, had yet to be taken up by other ITV franchises around the country.