On October 15, 2012, NASCAR and the Fox Sports Media Group (FSMG) announced a new $2.4 billion eight-year deal, a 30% increase from their previous deal.[1] On July 23, 2013, NASCAR and the NBC Sports Group announced a new $4.4 billion ten-year deal.[2][3][4] Ten days later on August 1, 2013, NASCAR and Fox extended and expanded their agreement, paying an additional $1.4 billion to do so, to complete NASCAR's new TV package through the 2024 season.[5][6] NBC reportedly bid over 50% more than ESPN and Turner for their portion of the package, despite Turner and ESPN expressing interest about continuing their relationship with NASCAR.[7]
- ^ Pockrass, Bob (October 15, 2012). "Fox, NASCAR agree to eight-year, $2.4 billion contract extension for Sprint Cup races". SportingNews.com. Sporting News. Archived from the original on July 14, 2014. Retrieved June 10, 2014.
- ^ Cain, Holly (July 23, 2013). "NASCAR, NBC Sports Group reach landmark deal". NASCAR.com. NASCAR Media Group, LLC. Retrieved September 9, 2019.
- ^ Estrada, Chris (July 23, 2013). "NASCAR compelling because of "wonderful stories," says NBC Sports' chairman". Motorsportstalk.NBCSports.com. NBC Sports. Archived from the original on May 5, 2022. Retrieved June 10, 2014.
- ^ "NASCAR CONFERENCE CALL TRANSCRIPT: JULY 23, 2013". NBCSportsGroupPressBox.com. NBC Universal. July 23, 2013. Retrieved June 10, 2014.
- ^ "NASCAR, Fox extend, expand rights agreement". NASCAR.com. NASCAR Media Group, LLC. August 1, 2013. Retrieved September 9, 2019.
- ^ Mickle, Tripp; Ourand, John (August 1, 2013). "Fox Sports, NASCAR Finalize Rights Deal Through '24 Worth $3.8B". SportsBusinessDaily.com. American City Business Journals. Retrieved June 10, 2014.
- ^ Mickle, Tripp; Ourand, John (July 23, 2013). "NBC Sports Inks 10-Year Deal For 20 Sprint Cup Races Annually". SportsBusinessDaily.com. American City Business Journals. Retrieved June 10, 2014.
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