National Courtesy Campaign (Singapore)

The National Courtesy Campaign was a campaign launched in June 1979 by the Ministry of Culture of Singapore as a means of encouraging Singaporeans to be kinder and more considerate to each other, so as to create a pleasant social environment.^[1]

The courtesy campaign was to be an annual effort by the government to encourage the people to adopt a more courteous attitude and lifestyle. It was seen as a means of ensuring a smooth transition to a new Singapore which would be densely populated, where people lived and worked in high rise towns, offices and factories, while travelling in crowded buses and lifts.^[2]

In 1997, the campaign was subsumed by the Singapore Kindness Movement.