 | |
| Product type | Ice cream |
|---|---|
| Owner | Kamaths Ourtimes Ice Creams Pvt. Ltd. |
| Country | India |
| Introduced | 1984[1] |
| Markets | India |
| Tagline | Taste the Original |
| Website | naturalicecreams |
Natural Ice Cream, d/b/a Naturals, is an Indian ice cream brand owned by Mumbai-based Kamaths Ourtimes Ice Creams Pvt. Ltd.[2] It was founded by Raghunandan Srinivas Kamath who opened its first store at Juhu in Mumbai in 1984.[3][4][5][6]
The chain recorded a retail turnover of ₹300 crore in the financial year 2020, up from ₹115 crores in 2015.[3][7] The ice creams are manufactured by Kamaths Ourtimes Ice Creams and retailed by its subsidiary company Kamaths Natural Retail Pvt. Ltd.[8]
The 2017 rebranding effort, which established the ‘Taste the Original’ tagline, was aimed at setting it apart from similar named brands popping up.[9]
- ^ Divekar, Aditi (22 January 2019). "Naturals Ice Cream plans expansion, steps out of its comfort zone". Business Standard.
- ^ "Mumbai: Natural Ice Cream Eyes UAE, Southeast Asia Entry". Daijiworld Media. 5 December 2011. Retrieved 11 May 2016.
- ^ a b Karelia, Gopi (20 July 2021). "Naturals Ice Cream: How a Fruit Vendor's Son Built a Rs 300 Crore Empire". The Better India. Retrieved 14 August 2021.
- ^ "How Raghunandan Kamath made Natural Ice Cream a 50 crore business". The Economic Times. 9 January 2012. Retrieved 11 May 2016.
- ^ Aziz, Nuzhat (16 July 2008). "Today: Passion fruit". Hindustan Times. Retrieved 11 May 2016.
- ^ "Recipe for Success: Century and more for Kamath, natural ice cream king". FNB News.
- ^ Suneera Tandon (15 October 2014). "Natural to invest Rs50-75 crores to add 100 ice-cream parlours". Mint. Retrieved 11 May 2016.
- ^ "Rating Rationale - Kamaths Ourtimes Ice Creams Private Limited". CRISIL. Retrieved 25 December 2022.
- ^ "Natural Ice Creams looks to add another 125 stores in next five years". 16 January 2019.
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