Net promoter score

Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague.^[1] The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS trademark in conjunction with Bain & Company and Satmetrix.^[2] Its popularity and broad use have been attributed to its simplicity and transparent methodology.^[3]

^ Project Management Institute 2021, §4.4.4 Other Methods.
^ Reichheld, Frederick F. (December 2003). "One Number You Need to Grow". Harvard Business Review. 81 (12): 46–54, 124. PMID 14712543. Archived from the original on 10 March 2013. Retrieved 5 October 2012.
^ Cite error: The named reference :0 was invoked but never defined (see the help page).

[FOOTNOTEProject_Management_Institute2021§4.4.4_Other_Methods-1] Project Management Institute 2021, §4.4.4 Other Methods.

[OneNumber-2] Reichheld, Frederick F. (December 2003). "One Number You Need to Grow". Harvard Business Review. 81 (12): 46–54, 124. PMID 14712543. Archived from the original on 10 March 2013. Retrieved 5 October 2012.

[:0-3] Cite error: The named reference :0 was invoked but never defined (see the help page).

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